You might be surprised to hear this, but some of the work I did at Home Depot nearly a decade ago is still in use today. I led the redesign of their Buy Again, Order Tracking, and My Account features—back when AI wasn’t even part of the conversation.
We increased cart-to-order conversion by 60%, boosted reorders in the same quarter, and helped triple account logins over five years.
That’s the kind of long-term impact I aim to bring to every client—I hope you decide to join me in this mission.
You might be surprised to hear this, but some of the work I did at Home Depot nearly a decade ago is still in use today. I led the redesign of their Buy Again, Order Tracking, and My Account features—back when AI wasn’t even part of the conversation.
We increased cart-to-order conversion by 60%, boosted reorders in the same quarter, and helped triple account logins over five years.
That’s the kind of long-term impact I aim to bring to every client—I hope you decide to join me in this mission.
60% conversion on Buy Again cardsI introduced contextual "Buy Again" components directly within the order tracking view.
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3x Account Engagement
Account engagement tripled over 5 years following UX enhancements in the "My Account" and "Buy Again" workflows
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2x Demand
The “Buy Again” feature grew from an estimated $2.84M to $6.25M in annual gross demand—a 120% increase—with zero marketing or customer education.
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The Challenge
Customers wanted better visibility into their orders and accounts. Tracking was difficult, benefits weren’t clear, and mobile engagement was falling behind.
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Our approach
We combined data from Opinion Lab, Foresee, and user sessions to drive high-ROI personalization redesign—built and orchestrated for all screen sizes
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The victories
Order tracking, returns, and account tools were reimagined to reduce support load and keep customers coming back—on mobile, tablet, and desktop.
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Flow Showcase
Flow Showcase
Publication
Baymard Institute
Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (E-Commerce: Order Tracking Optimization)
